RESUME
Career Milestones
July 2018Â - Present
LLOYDS BANKING GROUPÂ - EXECUTIVE PRODUCER
Part of the launch team for the in-house strategy, creative production agency; telling the story of the largest corporate digital transformation in Western Europe. Developed the structure, recruitment, processes and strategy for a +20 strong team. ​Creating a wide range of content (film, animation, motion graphics, creative workshops) communication to 20,000 colleagues, as well as recruitment, CSR and corporate stakeholders.
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2015Â - 2018
TI MEDIA - HEAD OF CONTENT MARKETING
Launched the virtual agency sourced from the editorial, creative production teams of the publishers +40 brands. Leadership on strategy, production and performance of content produced for client owned channels. Sourced and produced content for a range of clients including Selfridges, Fidelity Investments, Brewin Dolphin, L'Oreal, JD Williams, Longines, eBay and Debenhams for their owned and earned media channels.
2014 - 2015
21:12 - HEAD OF BUSINESS DEVELOPMENT & INNOVATION
Managed the integration of the Digital Creative Agency capability into the Porta Communications Group; and their creative services function 21:12. Responsible for digital creative, design & development functions. Running the Digital client services, development and creative, ensuring digital capability is represented in all new business opportunities across the Porta Group.
2012 - 2014
WSM COMMUNICATIONS - DIGITAL DIRECTOR
Responsible for all digital creative, strategy, design & build functions (UK, Europe, Middle East and US) for the sports marketing agency. Managing P&L, new business acquisition & digital strategy across existing clients. Senior level representation of digital to global CTO and CMO stakeholders. Output included development and build of websites, rich media, mobile apps & exhibition screen content. Working with brands including Aberdeen Asset Management, Beazley, Financial Times, Hearst UK and US and The Economist (UK, Europe and US).
2011Â - 2012
ASOS - COMMERCIAL MANAGER, MARKETING
Reporting into the Marketing Director and Chief Executive; responsibility for ASOS's commercial real estate (digital, social, packaging and print). Executing a commercial strategy to offset marketing spend by creative and advertising partnerships with sellers and third-parties. Creating new inventory, budget and ledger systems, as well as partnerships with fashion, beauty and technology partners.
2004Â - 2011
EMAP / BAUER ADVERTISING - CREATIVE DIRECTOR
Owning creative content revenue generation and leading creative productions teams across a number of brands. Commercial P&L management (print, digital, experiential and sponsorship), management of sales pipeline & the creative production teams. Developing strong relationships across a range of portfolios including entertainment (Mojo, Q, Kerrang and Empire), lifestyle (FHM, Zoo, Heat and Closer).